You’ve likely been aware of the recent Old Spice ads featuring Isaiah Mustafa. The first commercial aired during this year’s Superbowl and garnered tons of attention:
A couple weeks ago, Old Spice Man reappeared in a well-executed two-day social media frenzy, posting 180-ish videos that directly interacted with real-life people via Twitter.
Business Insider has a great wrap-up on the campaign which includes some behind-the-scenes info:
As people tweeted questions about manliness to the Old Spice Man, he began posting near-real-time video vignettes responding to the queries, all in character and with no small degree of humor as he stood bare-chested, abdominals front and center in a bathroom set with the creative crew and comedy copywriters of Wieden + Kennedy behind the camera furiously writing jokes and chasing down props.