Old Spice Man

In Read, Watch on July 28, 2010 at 7:03 am

You’ve likely been aware of the recent Old Spice ads featuring Isaiah Mustafa.  The first commercial aired during this year’s Superbowl and garnered tons of attention:

A couple weeks ago, Old Spice Man reappeared in a well-executed two-day social media frenzy, posting 180-ish videos that directly interacted with real-life people via Twitter.

Business Insider has a great wrap-up on the campaign which includes some behind-the-scenes info:

As people tweeted questions about manliness to the Old Spice Man, he began posting near-real-time video vignettes responding to the queries, all in character and with no small degree of humor as he stood bare-chested, abdominals front and center in a bathroom set with the creative crew and comedy copywriters of Wieden + Kennedy behind the camera furiously writing jokes and chasing down props.

Here’s the link to Old Spice’s YouTube page and a slew of the response videos.

“Hello Twittererers.”


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